A STEP-BY-STEP GUIDE TO WRITING YOUR RESEARCH

Multidisciplinary – Applies to all departments 

PHASE 1

1. Google Scholar – Through University Library (VPN)

                        Go to https://scholar.google.com/

2. Search for your keywords*
3. Last 3-4 years only! (on the left side bar, click on LAST 3 YEARS)
4. From the results, choose 3 to 5 articles and open them
5. Read the abstract and if it is what you are interested in, then copy the abstract in a word file for yourself
6. Copy the citation (reference) – click on (”)
7. Use APA format
8. Keep everything in one file

PHASE 2

Paraphrase the abstract that you have found using your words and understanding of the topic

At this point, you should have a clear understanding of what your project is

In your abstract you should include the following:

1. Introduction to your topic (paraphrasing from what you found)
2. Purpose/Aim/Objective of your research in clear written format that explains WHY you are doing this
3. Design/Methodology/Approach – you can leave this part until the next phase
4. Expected Results of your research
5. Implications of your research in real life
   Example: if your research is how increasing salary will have positive effect on job satisfaction, then your implication is that managers of companies should consider increasing salaries of their staff to make them more satisfied with their jobs and have an overall better performance due to enhanced wellbeing (see examples of my research)
   Example 2: if your research is regarding how teachers can enhance students’ English learning and competencies through Netflix, then your implication would be for teachers using Netflix in their curriculum and school authorities to provide facilities where such services can be applied

– Remember you can always ask me directly if you have problems with the process 

– The Main Goal is for you to understand the method; the research outcome is not important here

PHASE 3

Upon completion of previous phases, you will now define the following:

• Research Method
• Keywords
• A brief literature review
  • finding similar studies to your topic
  • Only Recent Studies (1 year gap)
  • Ensure that you find relevant theories
  • You will use the theories you found to link it to your research
    Remember that only mentioning a theory is not using it. You need to use your critical thinking and explain why and how a certain theory will support your research in terms of conduct and results
• Provide your references using the same system in Phase 1. (APA)
  • Ensure that your references are correctly written – Wrong reference will lead to reduction of your grade

Recommended Topics:

International Marketing:

Covid-19 and consumer behavior (ch. 6 slide 10), Data Science, Neuro-Marketing, IMC, Sustainability, Innovation, Marketing Mixed Modeling

Psychology:

Critical thinking and perception, behavioral patterns, mental biases, or any topic of your interest

Leadership:

Event-driven leadership, toxic leadership, toxin handlers (or any topic related to leadership and organizational culture)

Risk Management:

Risk management and Covid-19, enterprise risk management (or any topic of your interest related to the course subject)