Pouya Zargar

Pouya ZargarPouya ZargarPouya Zargar
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    • Home
    • Straetgy
    • About
    • Academia
      • RESEARCH
      • COURSES

Pouya Zargar

Pouya ZargarPouya ZargarPouya Zargar
  • Home
  • Straetgy
  • About
  • Academia
    • RESEARCH
    • COURSES

Market-Driven Strategy Solutions

 Having collaborated with numerous industry leaders, I am adept at crafting strategies, approaches, & tactics grounded in thorough & robust market analyses. Whether you're a corporate entity or a start-up, I can align with your vision to develop comprehensive marketing strategies that:


  • Boost your market share
  • Drive targeted campaigns
  • Achieve measurable growth
  • Adjust your pricing strategies

Marketing Mixed Modelling *MMM*

 In collaboration with organizational decision-makers, I develop comprehensive models that encompass internal & external, as well as micro & macro factors, such as econometrics & demographics. My expertise includes:


  • Forecast Analysis: Predict future market trends & outcomes. 
  • Simulation of Random Events (SRE):  Model random events, closely matching real-world outcomes.
  • Marketing Optimization: Maximize the effectiveness of your marketing efforts.
  • UX Enhancement: Improve user experience to boost engagement & conversions.
  • SEO Analysis: Evaluate & enhance your website's search engine performance.
  • Dynamic Pricing Suggestions: Implement flexible pricing strategies based on market conditions.
  • Risk Management:  Understanding market dynamics & consumer behavior through MMM helps in identifying potential risks. 

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Expert Business Analytics Services

 Passionate about data & statistics, I leverage data insights to drive informed decision-making. 

With extensive experience in both qualitative & quantitative techniques, I help analyze, interpret, & draw effective conclusions from complex data sets. 

 

  • Data Insights: Transform raw data into actionable insights.
  • Informed Decision-Making: Use data to support strategic decisions.
  •  Qualitative Techniques: Use interviews, surveys, focus groups. 
  •  Quantitative Techniques: Utilize statistical analysis, time series, & predictive modeling. 
  •  Effective Conclusions: Draw meaningful conclusions to guide business strategies. 

Business Operations Optimization

 Optimize your business operations & address challenges with expert consulting in strategy development, troubleshooting, & organizational optimization. 

I provide tailored solutions to enhance efficiency, streamline processes, & overcome obstacles. 

 

  • Strategy Development: Craft effective strategies to meet business goals.
  • Troubleshooting: Identify & resolve operational issues.
  • Organizational Optimization: Improve organizational structure & efficiency.
  • Efficiency Enhancement: Streamline processes to boost productivity.
  • Overcome Obstacles: Address & resolve business challenges effectively.

Data-Driven Risk Management

 

Linked to the concept of Marketing Mix Modeling (MMM), I can highlight & address management’s concerns regarding market changes through comprehensive risk analysis. 

My expertise includes:


  • Change Management: Effectively manage & adapt to market changes.
  • Apparent & 2nd-Level Risks: Identify & mitigate both immediate & underlying risks.
  • Scenario Planning: Prepare for various market conditions & outcomes.
  • Risk Mitigation Strategies: Develop strategies to minimize potential negative impacts.
  • Data-Driven Decisions: Utilize data insights to inform risk management decisions.

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Social Media Marketing Strategies

 Social media is a powerful tool for building brand awareness and engaging with your target audience. 

I help you create compelling content & develop social media campaigns that drive engagement & conversions, enhancing your online presence & fostering customer loyalty. 

 

  • Brand Awareness: Increase your brand's visibility on social media platforms.
  • Target Audience Engagement: Connect with your audience through engaging content.
  • Compelling Content Creation: Craft content that resonates with your followers.
  • Social Media Campaigns: Develop strategies that drive engagement & conversions.
  • Online Presence Enhancement: Strengthen your brand's online presence.
  • Customer Loyalty: Build a loyal customer base through consistent social media interaction.

Tailored SEO Strategies

 Enhance your online presence with expert SEO management, content creation, & digital marketing strategies tailored to your business needs. I specialize in optimizing your website to improve search engine rankings, attract more organic traffic, & drive business growth. 

 

  • Website Optimization: Improve search engine rankings & visibility.
  • Content Creation: Develop high-quality, SEO-friendly content.
  • Keyword Research: Identify & target relevant keywords for your industry.
  • Link Building: Increase your site's authority through strategic link building.
  • Technical SEO: Ensure your website meets technical requirements for search engines.
  • Performance Tracking: Monitor & analyze SEO performance to drive continuous improvement.
  • Digital Marketing Strategies: Integrate SEO with broader digital marketing efforts to maximize results.

Expert HRM Consulting Services

 Enhance your business operations with expert HRM consulting services designed to help small businesses attract, retain, & develop talent. I work with you to develop HR policies & procedures that align with your business goals, building a strong & productive workforce. 

  

  • Attract Talent: Implement effective strategies to attract top talent to your business.
  • Retain Talent: Develop programs to retain valuable employees & reduce turnover.
  • Talent Development: Create opportunities for employee growth and development.
  • HR Policies and Procedures: Establish clear & effective HR policies & procedures.
  • Align with Business Goals: Ensure your HR practices support your overall business objectives.
  • Productive Workforce: Build a motivated & efficient workforce through strategic HRM.

Drop Me a Line! 👇

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Techniques & Software

Quantitative Analysis

Quantitative Analysis

Quantitative Analysis

  •  Python
  • SPSS (AMOSS, PROCESS)
  • Smart-PLS 
  • Power BI
  • Google Analytics  
  • Excel

Qualitative Analysis

Quantitative Analysis

Quantitative Analysis

  •  ATLAS.TI
  • MAXQDA 
  • Python

Time Series

Quantitative Analysis

Time Series

  •  E-Views 
  • STATA
  • Python

SEO

Mixed Modeling

Time Series

  • SEMrush
  • Google Analytics

Mixed Modeling

Mixed Modeling

Mixed Modeling

  • A combination of techniques, & software specifically designed to troubleshoot organizational & corporate level challenges (heuristic analysis).
  • Simulation of Random Events

Without data, you're just another person with an opinion.


W. Edwards Deming


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